The New PepsiCo Taste In Sri Lanka - The New PepsiCo Logo Reveal with Street Wall Art
- Bhavya Sinha
- Dec 12, 2024
- 2 min read
In the bustling streets of Sri Lanka, something vibrant has caught everyone’s eye. No, it’s not the tropical beaches or the luscious coconuts (though those are hard to miss!). It’s PepsiCo’s dazzling new branding, and trust us when we say, it’s a creative explosion you don’t want to overlook. Read our blog Pepsico New Logo Reveal With Street Wall Art and find out !
What is the Buzz for PepsiCo New Logo Reveal with Street Wall Art ?
PepsiCo’s recent rebranding in Sri Lanka is a testament to how brands can embrace culture, art, and community to redefine their identity. This isn’t just about a logo change; it’s about crafting a visual story that resonates with the people and the place. And oh boy, PepsiCo nailed it!
The new logo blends modern aesthetics with local vibes, creating a design that feels fresh, energetic, and unmistakably Sri Lankan. The iconic red, white, and blue swirl remains, but it’s infused with a touch of local artistry that’s as refreshing as an ice-cold Pepsi on a sunny day.
Art Meets Branding: The Creative Collaboration
Here’s where it gets even cooler. To bring this vision to life, PepsiCo collaborated with multiple talented artists from Sri Lanka. Think bold strokes, intricate patterns, and a riot of colors—each piece telling its own story while contributing to the bigger picture.
Murals popped up in urban hubs, with local artists putting their spin on Pepsi’s branding. Street corners turned into art galleries, and billboards became conversation starters. It was a celebration of art and culture that went beyond marketing to create genuine community engagement.
Placed at iconic locations such as the Sri Lanka Tennis Association, Nawala, and various railway stations, these murals have quickly become popular spots for selfies among locals and visitors. They visually interpret how artists connect Pepsi with Sri Lanka’s youth, focusing on themes like food, music, dance, culture, and sports.
Execution Like Never Before!
Executing a campaign of this scale isn’t a piece of cake, but PepsiCo’s team made it look seamless. From brainstorming sessions with artists to ensuring the brand message stayed intact, it was a masterclass in collaboration. The result? A branding strategy that’s as cohesive as it is captivating.
PepsiCo didn’t just unveil a logo; they launched a movement. They celebrated the vibrant art scene of Sri Lanka, elevated local talent, and brought people together over something as simple yet powerful as a soda can. Cheers to that!
What can we learn from this ?
Brands, take notes! PepsiCo’s Sri Lankan campaign shows the power of collaboration and localization. By tapping into local talent and culture, they created something authentic and impactful. It’s proof that when art and marketing join forces, magic happens.
What's next for your brand ?
Inspired by PepsiCo’s creative brilliance? At Ayvahb, we’re all about helping brands craft stories that matter. Whether it’s a stunning logo, an engaging marketing campaign, or eye-catching designs, we’ve got you covered.
Let’s create something extraordinary together! Drop us a message at Ayvahb.com, and let’s make your brand the talk of the town. Who knows? Your next big idea might just be a collaboration away!
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